Bahlsen

The project

Since 90’s, Bahlsen has been perceived as “the premium biscuits for special occasion” (or the biscuits you eat when you go visit your granny - ed). The objective of this campaign was to change the brand positioning and expand the audience by talking to a younger target.

Concept

The idea of the campaign comes from a tray, the one used in an old Bahlsen’s commercial during the 90’s. We aped that situation bringing it into the life of a young couple of parents-to-be. The title was a no-brainer: “Dolce Attesa”.

My role:

I wrote the concept and payoff as well as the script and storyboard. I was responsible for creative direction.

Episode 1

Episode 2

Episode 3